Increasing event revenue
Amplifying Arts Revenue Through Strategic Marketing
How Black Tie Agency helped the Timpanogos Symphony Orchestra achieve a 300%–500% revenue increase.
The challenge
The Timpanogos Symphony Orchestra needed to boost revenue and audience engagement for their performances.
Prior to partnering with Black Tie Agency, they were generating approximately $2,000 per performance. The challenge was to design and execute a marketing strategy that would significantly elevate their financial success and increase community awareness.
300–500%
Revenue growth per performance
$2,000
Revenue before Black Tie
Per performance
$8k–$12k
Revenue after Black Tie
Per performance
What we did
Services for Timpanogos Symphony Orchestra
Black Tie Agency implemented a multi-channel marketing approach to drive ticket sales and increase visibility for the orchestra.
Social Media Advertising & Organic Emails
Designed and ran targeted ads to reach new audiences, plus engaging email campaigns to nurture the existing audience and encourage repeat attendance.
Campaigns for Each Performance
Tailored marketing campaigns for every concert to maximize relevance and audience interest.
Billboard Advertising
Leveraged local billboard placements to increase awareness and draw attention to upcoming performances.
Results in action
Orchestrating success: transforming revenue and community impact
Through a strategic combination of email campaigns, social media advertising and visually compelling promotional materials, Black Tie Agency transformed the orchestra's revenue potential. By increasing community visibility and engagement, we helped them achieve consistent 300%–500% revenue growth per performance, solidifying their position as a beloved institution in the region.
Consistent revenue growth
Per-performance revenue rose from about $2,000 to between $8,000 and $12,000.
Wider community reach
Billboards and social advertising expanded awareness well beyond the existing patron list.
Repeat attendance
Organic email nurtured existing audiences and brought patrons back concert after concert.
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