Copy & content
Increasing Growth with Targeted Landing Pages and Google Ads
Delivering high-performing content for MZJ Law's new location.
The challenge
MZJ Law's practice expanded to a new location and needed a landing page that would attract local clients and convert leads effectively.
The challenge was to write content that showcased their legal experience and commitment to personalized client care while achieving better conversion rates.
9%
Conversion rate
Six-month average
4.5%
National industry average
Legal services benchmark
~50%
Better than benchmark
What we did
Services for MZJ Law
Black Tie Agency developed a comprehensive strategy for MZJ Law's new location, focusing on targeted content and Google Ads campaigns.
Google Ads Integration
Drove highly targeted traffic to the landing page, ensuring visibility among potential clients searching for legal services in South Jordan.
Compelling Copy
Highlighted MZJ Law's services, client-focused approach and local availability to resonate with the South Jordan audience.
Creating Landing Pages
Designed and wrote a dedicated landing page for the new location, optimized for search engines and conversions.
Results in action
Results in action
By combining a high-performing landing page with effective Google Ads campaigns, Black Tie Agency helped MZJ Law successfully launch its South Jordan location. The results demonstrate the impact of strategic, data-driven content and copywriting tailored to business goals.
9% conversion rate
The South Jordan landing page averaged a 9% conversion rate over six months, roughly 50% better than the industry average for legal services.
Improved local presence
Targeted content and ads boosted visibility in South Jordan, establishing the new office as a trusted legal resource.
A repeatable playbook
The location page and ad structure became a template for future expansion.
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