Branding & creative
Reimagining Legal Branding for a Modern Era
A refreshed identity, style guide and website for Murray, Ziel & Johnston.
The challenge
MZJ Law needed a fresh, professional brand identity that would reflect their dedication to personalized legal solutions while standing out in a competitive legal landscape.
Our goal was to modernize their branding, redesign their website, and create a style guide that would ensure consistency across all platforms.
9%
Landing page conversion rate
4.5%
National industry average
What we did
Services for MZJ Law
Our collaboration with MZJ Law focused on revamping their brand to convey trust, professionalism and approachability.
Brand Redesign
Redefined MZJ Law's visual identity with a modernized logo, refined color palette and updated typography reflecting their grounded, personable approach.
New Style Guide
Created a detailed style guide as the blueprint for visual and messaging consistency across all marketing materials and digital platforms.
Website Redesign & Rebuild
Overhauled the outdated website, improving navigation, user experience and visual appeal with streamlined content and responsive design.
Results in action
Results in action
The rebrand gave MZJ Law a cohesive identity across print, digital and advertising, while the rebuilt website turned their expertise into a clear, conversion-ready experience. Targeted content and ads significantly boosted visibility, helping establish MZJ Law as a trusted legal resource.
A cohesive identity
Logo, palette, typography and collateral finally told one consistent story.
A modern web presence
The rebuilt site improved navigation and showcased the firm's legal expertise.
Stronger local visibility
Refreshed branding paired with targeted campaigns raised the firm's profile in its markets.
More work
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