Branding & creative
From BUNKIT to Emerge Survival: A Rebrand Built for Impact
Empowering preparedness with a fresh brand identity and creative design.
The challenge
BUNKIT needed a complete rebrand to align with a modern audience focused on emergency preparedness.
The goal was to create a new identity that resonated with a broader customer base while maintaining the essence of readiness and reliability.
What we did
Services for Emerge Survival
Black Tie Agency led the transformation from BUNKIT to Emerge Survival, crafting a cohesive brand identity supported by visually stunning assets and thoughtful product design.
Rebrand from BUNKIT to Emerge Survival
Developed the name and identity to reflect a message of empowerment, readiness and peace of mind.
New Style Guide
Created a detailed style guide covering typography, color palette, logo usage and tone of voice.
Website Mock-Up
Designed an intuitive, visually engaging website layout to enhance user experience and streamline product discovery.
Packaging and Product Design
Designed packaging emphasizing functionality, simplicity and durability, with digital and physical mock-ups for marketing and branded assets.
Results in action
A rebranding success
The rebrand from BUNKIT to Emerge Survival positioned the company as a leader in the emergency preparedness market. With a modernized identity, cohesive design and functional product packaging, Black Tie Agency helped Emerge Survival communicate its mission of empowering customers to prepare for the unexpected.
A unified brand identity
Emerge Survival now has a cohesive, modern identity that resonates with customers seeking practical preparedness solutions.
Increased brand recognition
A clear name and consistent system made the brand memorable across every touchpoint.
Enhanced product appeal
Thoughtful product and packaging design communicated functionality and value, driving customer confidence and interest.
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