Branding & creative
A Renewed Identity for Renewed Lives
Helping Dahlia's Hope communicate their mission of empowering survivors.
The challenge
Dahlia's Hope needed a refreshed logo that would embody their compassionate mission and commitment to providing trauma-informed aftercare services to survivors of human trafficking.
The goal was to create a visual identity that reflected hope, resilience, and the organization's dedication to meeting survivors where they are in their recovery journey.
What we did
Services for Dahlia's Hope
We collaborated with Dahlia's Hope to redesign their identity, ensuring it conveyed the warmth and support central to their mission.
Logo Redesign
Crafted a new logo representing healing, empowerment and independence, with organic, uplifting elements symbolizing growth and renewal.
New Style Guide
Created a detailed style guide for maintaining visual and messaging consistency across all marketing materials and digital platforms.
Website Redesign & Rebuild
Overhauled the outdated website, improving navigation, user experience and visual appeal with streamlined content and responsive design.
Results in action
A symbol of hope and empowerment
The logo redesign reinforced the organization's commitment to bringing hope and empowerment to survivors of trafficking. By creating a symbol that reflects their compassionate, trauma-informed approach, Black Tie Agency helped Dahlia's Hope strengthen its connection with survivors and supporters alike.
A unified brand identity
The redesigned logo created a cohesive, recognizable representation of the mission, instilling trust among survivors and donors alike.
Increased donor engagement
Refreshed branding encouraged greater interest and emotional connection with the nonprofit's mission.
Empowered survivors
Survivors now associate the organization's logo with hope, reinforcing the safe space Dahlia's Hope provides.
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