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Marketing
Strategy
The heart of business growth. The difference between a goal and a wish is a plan. Strategy is that plan. Strategies can range from something as large as a company-wide strategy to something as simple as a social media strategy.
  • Company Marketing Strategy
  • Audience Segmentation
  • Buyer Persona Creation
  • Customer Journey Map Creation
  • Execution Strategy
  • Corporate Sponsorship Strategy & Assets
  • B2B Marketing Strategy
  • Affiliate Marketing
Branding
Do you want your branding to be perceived as bold and powerful, or as suave and luxurious? Branding is influencing how your organization is perceived and is foundational to a good digital presence.
  • Brand Audit
  • Brand Updates & Redesign
  • Logo Design
  • Color Psychology
  • Brand Identity & Discovery
  • Brand Style Guide
Website
The modern storefront. A good website is paramount to business growth. When you have a good website, confidence and trust is engendered with your users.
  • Full Website Design
    • Asset Library
    • Templates
    • Website Style Guide
    • Site Map
  • Wireframing
  • UX/UI Desgin & Optimization
  • Create Product Library
  • Connect Necessary Softwares & Accounts
  • Site Speed Monitoring & Optimizations
  • Hosting
  • Website Content
  • Website Platforms:
    • WordPress
    • Wix
    • Shopify
    • SquareSpace
  • Maintenance & Upkeep
Advertising
The backbone of business growth. Advertising is all about getting your message and offerings out to the right people, in the right way, at the right time. When done well, it leads to massive growth.
  • Campaign Ideation
  • Lead Generation Campaign
  • Conversion Campaign
  • Audience Segmentation
  • Buyer Persona Creation
  • Message Testing
  • A/B Testing & Multivariate Testing
  • Audience Testing
  • Campaign Execution
  • Social, Search, Shopping, & Video Ads
    • Facebook
    • Instagram
    • YouTube
    • Twitter
    • LinkedIn
    • TikTok
    • Pinterest
    • Parler
    • Rumble
    • Google
    • Microsoft
    • DuckDuckGo
    • Brave Browser
  • Over-the-Top Advertising (OTT)
Search Engine Optimization (SEO)
Nothing in life is ever free, except for high-converting website traffic. SEO is how you can improve your rankings on Google so you can get more visitors to your website.
  • Full SEO Site Audit
  • On-Page SEO & Optimization
  • Competitive Analysis
  • Link Building
  • Local Marketing & Geolink Building
  • Keyword Research
  • Site Health Improvements
  • Schema Markup
  • Technical SEO
Graphic Design
First impressions aren’t everything, but they’re worth a lot. How content looks is one of the quickest ways users judge a brand’s validity and trustworthiness.
  • Website Design
  • Social Media Assets
  • Landing Page Design
  • Sales Deck Design
  • Brand Guide Design
  • Infographics
  • Print Materials
    • Brochures
    • Banners
    • Booklets
    • Handouts
  • Merchandise/Swag
  • Business Cards
  • Billboard Design
  • Custom Designs
Copy
Design is the hook, but copy is what sells. One of the most overlooked arts in digital marketing, good copy is often the difference between minimal and massive sales.
  • Grant Writing
  • Website Copy
  • Sales Copy
  • Ad Copy
  • Video Script Writing
  • Blogs
  • Landing Page Copy
  • E-Books
  • Downloadables
  • Email Copy
  • Manuals
  • White Papers
  • Copy Editing
  • Copy Quality Assurance
Photography
Imagery is a powerful tool to help users visualize themselves using your product or service and is essential to every business.
  • On Site/Off Site Photoshoots
  • Staging
  • Product Images
  • Post Editing
  • 3D Renderings
  • Employee Headshots
  • Company Photography
  • Photoshop
Videography
One of the best mediums to communicate. Videos open the door to a vast array of marketing tools, from storytelling to emotional appeals. Video is one of the highest converting modern mediums.
  • Script Writing
  • Pre-Production Services
    • Talent Hiring
    • Storyboarding
    • Location Scouting
    • Planning
  • Production
  • Post-Production
    • Editing
    • Sound
  • Subtitles
  • Voiceovers
    • Multiple languages
  • Interactive Videos
  • Personalized AI Videos
Social Media
Just like a good website, social media engenders powerful amounts of trust. Through design, useful content, and easy engagements, social media has become a powerful tool for interacting with potential customers and loyal followers.
  • Social Media Strategy
  • Increased Followers Strategy
  • Follower Engagement Strategy
  • Social Sales Strategy
  • Content Calendar Creation
  • Community Building & Engagement
  • Social Media Asset Creation
  • Social Media Account Management
Marketing Automation
As technology advances, so should your business. When set up properly, marketing automation systems can flawlessly execute time-consuming, menial tasks, freeing up time and brainpower for more important tasks.
  • Digital Ecosystem Funnel Building
  • SMS Marketing Campaigns
  • Email Marketing Campaigns
  • CRM Setup
  • General Automation
  • Touchpoint Analytics
  • Abandon Cart Campaigns
  • Drip Campaigns
  • Sales Pipeline Building & Automation
  • AI Marketing
Conversion Rate Optimization
Good marketing efforts are never completely finished; they should always go through tweaks and tests to see if they can be even better. Conversion rate optimization is the science of recording, tracking, and testing to find out what combination of content converts the best.
  • Mobile, Desktop, & Tablet Optimization
  • A/B & Multivariate Testing
    • Design
    • Page structure
    • Content
    • Calls to action
  • Heat Mapping
  • Session Recording
  • Landing Page Optimization
Customer Experience
A crucial but often forgotten part of marketing is the customer's experience with your brand. A good experience can increase new and returning customers, while a bad experience can drive them away — regardless of how good the product offering is.
  • Product Experience
  • Buyer Journey Maps
  • Webinars
  • Customer Retention
  • Referrals
  • NPS Survey
  • Advocacy
  • Reporting
  • Process Improvements
  • Company Reviews
Public Relations
Once your brand is established, you’ll want to get it in the limelight. Public relations is how to accomplish that. With many other brands vying for attention, getting good publicity takes creativity and connections.
  • Reputation Management
  • Content Pulishing & Distribution
  • Community Engagement
  • Public Interest Generation
  • Social Media
Business Operations
Development
The craft of using computer languages to create technological works of art. With development, anything is possible, from software integrations to app development.
  • Available in Most Programming Languages
  • Frameworks
  • Servers
  • Site Migration
  • Database
  • MySQL, Snowflake Setup
  • Back-End Tools
  • Application Integrations (API Work)
  • Front-End Tools
  • App Development
Human Resources
People are a business’s greatest resource, if you can get the right people in the right positions. From hiring to training to culture development, you can have a business full of passionate employees.
  • Job Posting Creation
  • Candidate Screenings
  • Job Analysis
  • Compliance Audits
    • I-9 audits
    • Employment law compliance
  • Employee Handbook Creation & Maintence
  • Safety Training Coordination
  • Benefit Program Implementation
  • Payroll Assistance
  • Leadership Training & Courses
  • Onboarding/Offboarding Assistance
  • Employee Retention & Engagement Strategy
  • Employee Assessments & Job Performance Templates
  • Culture Audit & Recommendations/Consultations
Business Startup
Starting a business is difficult, especially when it comes to the paperwork. There are registrations, licenses, and tax forms for federal and state. Filling them out incorrectly can lead to a lot of hold music and long wait times on the phone.
  • Federal & State Applications
  • Licenses & Permits
  • Business Registration
  • Taxes Setup
    • State taxes
    • Federal taxes
  • Insurance
    • Business liability
    • Health insurance
    • Workers’ comp
  • Trademarks
  • QuickBooks Setup
  • Unemployment Registration/Reporting
  • Software Research & Implementation
  • Complete Company Strategy
Supply Chain & Logisitics
Your customer just purchased. They’re excited to receive your product and service. Don’t keep them waiting. With our supply chain and logistics services, you can keep inventory in stock and optimize your logistics processes.
  • Product Sourcing
  • Product Research
  • Market Research
  • Product Road Map
  • Mainstream Strategies
  • Manufacturer Communication
  • Warehouse Management
  • Efficiency Analysis
Translation Services
Modern business takes place around the clock and around the world. Don’t let your business be hindered by a language barrier.
  • Contact us to see if the language you need is supported
Support & Reporting
Any good agency knows that accountability and transparency is crucial for a good client relationship. We pride ourselves on our reporting and our client communication abilities. When you use Black Tie Agency, you won’t wonder where your money has gone.
  • Dedicated Account Manager
  • Reporting
    • Analytics
    • Site rankings
    • Marketing reports
    • CRO insights
  • Consultation Meetings
Highly Experienced With:
  • Keap
  • HubSpot
  • Unbounce
  • Facebook Ads
  • Microsoft Ads
  • Google Ads
  • Google Analytics
  • Google Data Studio
  • Google My Business
  • QuickBooks
  • BambooHR
  • TRAXPayroll
  • Klaviyo
  • WordPress
  • WooCommerce
  • LeadDyno
  • ShipStation
  • Finale Inventory
  • Kinsta
  • Bluehost
  • GoDaddy
  • Adobe Suite
  • Figma
  • Webflow
  • ClickUp
  • Asana
  • Slack
  • WebinarJam
  • GRIN
  • Hootsuite
  • Drift
  • Crazy Egg
  • Hotjar
  • Amazon S3
  • TaxJar
  • Typeform
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